Strategy
Plan with clarity, confidence, and commercial focus.
- Marketing strategy & go-to-market planning
- Funnel & lead-generation frameworks
- Opportunity-to-Order journey mapping
- Data-led decision support
Most small businesses struggle because their tools don’t talk to each other. We fix that with clean tracking, clearer systems, and decisions grounded in real information.
Plan with clarity, confidence, and commercial focus.
Fix what’s broken, automate what’s manual, and streamline operations so you can scale without chaos.
Make better decisions with clean tracking, consistent reporting, and meaningful insights.
Most businesses struggle because marketing, systems, and data don’t talk to each other. We align them into one joined-up engine so decisions are easier, clearer, and less stressful.
Campaigns and journeys tie directly into CRM, routing, and automation — no leads dropped in a spreadsheet.
Clean tracking, defined KPIs, and consistent reporting across tools instead of disconnected exports.
Insight that actually guides budgets, staffing, and roadmap choices — not just pretty dashboards.
A sample of the kind of problems we help solve — and what changes once the systems and data are aligned.
Result: Clear ROI visibility and more efficient spend.
Result: Less manual admin and more control.
Result: Faster launch and clearer performance visibility.
No big-agency theatre. No 80-page decks. Just a clear process designed to quickly understand what’s going on, simplify it, and build a better way forward.
We map your goals, current stack, and data foundations. What’s working, what isn’t, and where information gets lost or distorted.
We design a clearer way for leads, data, and decisions to flow — fixing the highest-impact problems first and removing unnecessary complexity.
We implement the right structure, automations, and dashboards — and support you as they bed in, so the team actually uses what’s been built.
I’m Lee — a hybrid operator across marketing, systems, and data. I’ve led teams, built automation and reporting stacks, and solved the operational challenges that most marketers never touch.
Secondlight exists to remove noise, simplify the messy bits, and help you make better decisions with confidence. It’s strategy, systems, and data — under one roof, with someone who actually understands how they fit together.
Straightforward insight into what’s really happening in your stack.
Decisions backed by real numbers — not vanity metrics or guesswork.
Practical systems work designed to be adopted — not just planned.
Clear handover that makes systems easy to run and scale.
A short conversation is often enough to see where the biggest opportunities are — whether it’s your tracking, your CRM, or the way decisions get made.
Prefer async? Send a quick overview of your business, current stack, and what you’d like to improve.